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Monthly Credits
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Top-up Credits
Never expire — used automatically once your monthly credits run out. Prices exclude VAT where applicable.
Buy More Credits →Your Marketing Journey
Measure
Find out where you standThe Audit Pack
🔍 Website Audit Live now A colour-coded review across 5 dimensions, including AI discoverability. Scored out of 25, with a human-curated, prioritised action plan you can start on today. ▾
Your Reports
Click a site to see its reports and analyse more of its pages.
No reports yet.
Run your free Website Audit →Run A New Audit
Find every page on a site, then choose up to 10 to analyse. Each page gets its own full report for 1 credit — once they're all done, we'll pull them together into one site-wide roadmap, free.
🎙️ Tone of Voice Audit Live now Scores how your brand sounds on each page, and how consistent it is across them, on four dimensions of tone. Free to try. ▾
Your Tone of Voice Audits
Tick “Include in planner” to add an audit's actions to your Marketing Planner.
No Tone of Voice Audits yet.
Run your free Tone of Voice Audit →Run A New Tone of Voice Audit
Find the pages on a site, then choose 2 to 5 to compare. Each page costs 1 credit, and you get one report on how your voice reads across them. Blog posts and other pages work well too: add any page address yourself once the list appears.
🧑🤝🧑 Persona Audit Live now Shows who your current copy actually attracts, and whether they are the people you want to reach. Name each persona and keep it on file. Free to try. ▾
Your Persona Audits
Tick “Include in planner” to add an audit's actions to your Marketing Planner.
No Persona Audits yet.
Run your free Persona Audit →Run A New Persona Audit
Find the pages on a site, then choose 2 to 5 to compare. Each page costs 1 credit, and you get one report on who your copy speaks to across them. Blog posts and other pages work well too: add any page address yourself once the list appears.
Tone of Voice Audit
Scores how your brand sounds on each page, and how consistent it is across them, on four dimensions of tone. Free to try.
Coming soonPersona Audit
Shows who your current copy actually attracts, and whether they are the people you want to reach. Name each persona and keep it on file. Free to try.
Coming soonBuild
Define who you are and who you're talking toThe Brand Pack
Tone of Voice Development
Answer a short, guided set of questions and build a tone of voice that sounds like you, not like AI. Refine it as your business changes.
See Pro → Coming soonTone of Voice Guidelines
Your living master document. Every refinement is recorded, and it is ready to share with your board, sales, marketing and customer teams.
See Pro → Coming soonPersona Development
Build and refine the personas you sell to: goals, pain points and the words they use. Kept in one master file you can always come back to.
See Pro → Coming soonDeliver
Turn findings into actionThe Planning Pack
🗓️ Marketing Planner Live now Every recommendation from every tool in one chronological plan. Add deadlines, owners and notes, and send items to your Outlook calendar. ▾
The Campaign Pack
Campaign Generator
Turns your audit findings, tone of voice and personas into a campaign plan you can review and shape.
Coming soonSocial Media Content Creator
Drafts posts in your tone of voice, aimed at your personas, for you to edit and approve.
Coming soonSocial Media Scheduler
Queues and schedules the content you have approved, so your plan actually gets published.
Coming soonMaintain
Keep it on trackAccount & billing
Manage Subscription
To change your plan, update payment details, or cancel, email us directly and we'll sort it out.
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