How does your brand actually sound?
Give us two pages from your website. We'll profile the tone of each, check for jargon and generic, AI-sounding copy, and tell you whether the two sound like the same business.
Scored out of 20. Takes under a minute. One free audit per email address.
What we check
Four tone dimensions. Four scores.
The tone profile uses the four dimensions of voice from the Nielsen Norman Group, the UX research firm. There's no right or wrong position on them. What matters is that your voice is deliberate and consistent.
Funny ↔ Serious
Do you use humour, or keep it straight?
Formal ↔ Casual
Suit and tie, or shirt sleeves?
Respectful ↔ Irreverent
Do you play it safe, or push back on convention?
Enthusiastic ↔ Matter-of-fact
Energy and exclamation marks, or calm facts?
Clarity
Is it easy to understand on first read?
Plain language
Is it free of jargon, buzzwords and corporate filler?
Human voice
Does it sound like a real person wrote it, or like generic AI copy?
Consistency
Do your two pages sound like the same business?
Sample report
What you'll get
An illustrative example for a fictional business. Your report is based entirely on your own pages.
| Clarity | 4/5 |
| Plain language | 2/5 |
| Human voice | 3/5 |
| Consistency between pages | 4/5 |
A confident, formal voice that slips into jargon on the services page.
Before: "We leverage best-in-class solutions to unlock seamless value for stakeholders."
After: "We fix your payroll so it runs itself, and we answer the phone when it doesn't."
Plus a prioritised action plan, saved to your free account and ready to date and assign in the Marketing Planner.
Run My Own Free Audit →How it works
Three steps, under a minute
Step 1
Choose two pages
Pick two pages with real copy on them, such as your homepage and your About or Services page.
Step 2
We read and analyse them
We read the words on each page and profile the tone against the four dimensions, then compare the two.
Step 3
Your report arrives
By email, and saved in your account if you sign up with the same address. Every recommendation becomes a task in your Marketing Planner.
The audit tells you how you sound today. Deciding how you should sound is a human decision about your brand, and that's what the next tools in the suite are built to help you capture.
Get Started
Get your free Tone of Voice Audit
Takes under a minute. Your report follows by email.
Tell us about your business
One free audit per email address. We'll never share your details.
FAQ
Questions about the audit
What are the four tone dimensions? +
They come from the Nielsen Norman Group's research on tone of voice: funny vs serious, formal vs casual, respectful vs irreverent, and enthusiastic vs matter-of-fact. Each page is placed on a five-point scale for all four.
Is it really free? +
Yes. You get one free Tone of Voice Audit per email address, covering two pages. Pro members can run more audits and add other sources later.
What does "sounds like AI" actually mean? +
We look for the habits of generic machine-written copy: stock openers, buzzwords, lists of three adjectives, empty superlatives and a lack of concrete detail. It isn't a detector. It's a check on whether your copy sounds like a specific human business.
What happens to my pages and my details? +
We read the public text on the two pages you give us to produce your report, and store the report so you can see it in your account. Your details are never shared. See our Privacy Policy for the detail.