What's actually wrong with your website? Here's a scored answer, not a guess
A free critique across 5 dimensions — trust, commercial effectiveness, UX, content, and AI discoverability — built on 20 years of marketing consultancy experience. You get the diagnosis and a prioritised plan; you decide what to do with it.
Scored out of 25. One free report per website. No card required.
What You Get
Five dimensions, scored consistently — the same framework every time
Most "AI website checkers" return a vague paragraph. This is a structured critique built the way a paid consultancy review would be, so you can trust the score means the same thing on every report.
First Impressions & Trust
What a visitor sees and believes in the first five seconds — and what's missing to make them trust you.
Commercial Effectiveness
Whether the site is actually built to convert — pricing clarity, stock signals, calls to action, friction.
User Experience & Design
Navigation, clarity, and whether the design supports the buying decision or gets in its way.
Content Quality & Messaging
Whether your voice is distinctive and consistent, and whether real questions are actually being answered.
SEO & AI Discoverability
Traditional SEO foundations, plus how well AI tools like ChatGPT can find, trust, and recommend you.
See It In Action
A real sample report, in full
This is an actual critique run on a live site, shown exactly as a report is delivered — scores, evidence, and a prioritised action plan included.
| First Impressions & Trust | 3/5 |
| Commercial Effectiveness | 3/5 |
| User Experience & Design | 4/5 |
| Content Quality & Messaging | 4/5 |
| SEO & AI Discoverability | 2/5 |
Solid foundation, with meaningful room for improvement
"There is no social proof anywhere on the site — no reviews, testimonials, press mentions, or follower counts. At £180 per item, buyers without prior brand awareness need third-party reassurance before committing. Estimated effort: low — a Shopify review app can be installed and populated within a day."
That's one excerpt from an eight-section report — including a full priority action plan sorted by effort and impact.
Run My Own Free Critique →How It Works
Three steps — the last one is always yours
Step 1
Submit your website
Your URL and a few quick details about your business — under a minute.
Step 2
We run the critique
The tool examines your homepage and key pages against the same 5-dimension framework every time.
Step 3
Your report lands by email
Scored out of 25, with evidence and a prioritised action plan sorted by effort and impact.
Step 4 — yours
You decide what to action
The report tells you what it found. What matters most for your business, your budget, and your customers is your call.
The critique is run by AI, but it's built from a real consultant's framework, and written to be reviewed — not obeyed. Treat it as a second, well-informed pair of eyes on your site, not a verdict you have to accept wholesale.
Get Started
Get your free website critique
Takes under a minute. Your report follows by email.
Tell us about your business
One free report per website. We'll never share your details.
FAQ
Questions about the critique
What exactly does the critique check? +
Five dimensions: first impressions and trust signals, commercial effectiveness, user experience and design, content quality and messaging, and SEO and AI discoverability. Each is scored out of 5, for a total out of 25, with specific examples drawn from your actual site.
Will it tell me exactly what to change? +
It tells you exactly what it found and proposes a prioritised action plan sorted by effort and impact. What you actually change is your call — the report is built to inform your judgement about your own business, not replace it.
Who actually writes the critique — a person or an AI? +
The analysis is run by AI, using a framework engineered from 20 years of real marketing consultancy work by agai.works founder Richard Hillier. It's designed for you to review and curate against your own knowledge of your business — a starting point, not a final verdict.
Is it really free? +
Yes — one free report per website on the free tier. A paid tier with PDF export, competitor analysis, and re-runs is planned as part of the wider agai.works suite, currently in early access.
How long does it take? +
Submitting your details takes under a minute. Your full written report follows by email.