Find out what's actually wrong with your marketing
Get a professional-grade website critique, brand voice profile, and marketing strategy — for less than the cost of a coffee a week.
Scored out of 25 with a colour-coded action plan. Free critique for everyone on the waitlist.
agai.works / website-critique
Website Health Scorecard
example-bakery.co.uk — analysed 24 Feb 2026
The Problem
You know your marketing could be better. You just don't know where to start.
Hiring a marketing consultant costs £500–£2,000 for a single review. Asking ChatGPT gives you vague, generic advice. And you don't have time to become a marketing expert — you're busy running your business.
- Your website isn't converting visitors into enquiries, but you can't see why
- Your brand sounds different on every platform — LinkedIn says one thing, Instagram says another
- AI tools like ChatGPT recommend your competitors but not you — and you don't know how to fix it
- You've tried AI marketing tools but they just generate content — they don't tell you what's actually wrong
The Solution
agai.works diagnoses first, then helps you fix it.
A suite of AI-powered tools built by a marketing consultant with 20 years of experience. Each tool produces a scored, colour-coded report with specific actions — not generic advice.
- Professional website critique with traffic-light scoring and a prioritised action plan
- Tone of voice profile with a portable Voice Card that keeps your brand consistent everywhere
- AI discoverability audit showing exactly how to get recommended by ChatGPT, Google AI, and Perplexity
- Tools that cross-reference each other — your voice profile plugs into your website audit for consultant-grade analysis
The Suite
Tools that work together, not just side by side
Each tool produces a standardised output that feeds into others. The more you use, the smarter every tool gets about your business.
Website Critique
Colour-coded website review across 5 dimensions including AI discoverability. Scored out of 25 with prioritised actions.
FreeTone of Voice Generator
Complete brand voice profile with spectrum scores, vocabulary guide, and a portable Voice Card for cross-tool consistency.
FreeBrand Audit
Cross-references your brand guidelines against your live website and social profiles. Flags every inconsistency.
ProLinkedIn Audit
Professional assessment of your company page, content strategy, and employee advocacy with specific improvement actions.
ProMarketing Strategy
Pulls together audit findings, brand voice, and persona data to build a practical, prioritised marketing plan.
ProMore coming monthly
Google Business audit, social media tools, campaign generator, competitor monitoring, and the FRIENDWORKS prospecting system.
RoadmapThe Integration Advantage
Each tool makes every other tool smarter
Run the Tone of Voice Generator once. Every audit and content tool you use afterwards automatically checks against your brand voice — without you doing anything.
Without the Voice Card: "Your tone feels inconsistent."
With the Voice Card: "Your About page reads 3/10 casual — your profile says 7/10. Here's the rewrite."
How It Works
From confused to clear in four steps
Tell us about your business
Your website URL, who you serve, and what you sell. Three fields, thirty seconds.
AI analyses everything
Our tools visit your website, assess your content, check your SEO, and score every dimension.
Get your scored report
A colour-coded dashboard showing exactly what's working, what's broken, and what to fix first.
Follow the action plan
Prioritised recommendations sorted by effort and impact. Quick wins first, strategy second.
Pricing
Less than a coffee a week
A marketing consultant charges £500+ for a single website review. You get an entire suite of tools for £15 a month.
Free
See what your marketing is missing
£0
3 tool runs per month
- Website Critique with full scoring
- Tone of Voice Generator
- Colour-coded action plan
- AI discoverability analysis
Pro
The full marketing toolkit
£15/mo
30 tool runs per month — all tools included
- Everything in Free
- All audit tools (Brand, LinkedIn, Social, GBP)
- Marketing Strategy Generator
- Cross-tool integration & Voice Card sync
- New tools added monthly
— Richard, Founder of agai.works
FAQ
Questions you're probably asking
Enter your website URL and a few details about your business. Our AI analyses your site across 5 dimensions — first impressions, commercial effectiveness, user experience, content quality, and SEO & AI discoverability — then produces a scored report out of 25 with specific, prioritised actions you can start on immediately.
ChatGPT gives generic advice because it doesn't have a structured framework. agai.works uses professionally engineered prompts built from 20 years of marketing consultancy experience, producing consistent, scored reports with commercially-focused recommendations — not vague suggestions. Each tool cross-references others for consultant-grade depth.
Small and medium business owners who know their marketing could be better but can't afford a £500–£2,000 consultant. Whether you run a local service business, an e-commerce shop, or a professional services firm, the tools are designed for non-technical business owners who want clear, actionable guidance.
For £15/month you get 30 tool runs across the full suite: website critique, tone of voice generator, brand audit, LinkedIn audit, marketing strategy generator, plus new tools added monthly. All tools cross-reference each other — run the Tone of Voice Generator once and every subsequent audit automatically checks your content against your brand voice.
Every critique includes an SEO & AI Discoverability section that specifically analyses how well your site performs for AI search tools like ChatGPT, Google AI Overviews, and Perplexity. It identifies exactly what to fix so AI tools can understand, trust, and recommend your business — not your competitors.
Your website has a score.
Do you know what it is?
Join the waitlist and we'll have your free critique ready the moment we launch.
Join the Waitlist →