Get early access
Sign up to hear the moment each new tool ships.
No spam. Just product updates.
Find out what's actually wrong with your marketing, then decide what to do about it
agai.works gives business owners and marketing managers a scored, human-curated roadmap for growing their marketing. Built on 30 years in marketing, run by AI, and always decided by you.
Scored out of 25 with a colour-coded action plan. Free, and live right now.
Website Health Scorecard
⚠ Below average — clear commercial opportunities being missed
The Problem
You know your marketing could be better. You just don't know where to start. Or who to trust to tell you.
Hiring a marketing consultant costs £500–£2,000 for a single review. Asking ChatGPT gives you vague, generic advice with no accountability. And a growing wave of "AI marketing" tools want to skip you entirely - generating content and decisions without ever putting you in the picture.
Your website isn't converting visitors into enquiries, but you can't see why
Your brand sounds different on every platform. LinkedIn says one thing, Instagram says another
AI tools like ChatGPT recommend your competitors but not you, and you don't know how to fix it
You've tried AI marketing tools, but they either generate generic content or quietly try to run the whole show, neither builds your skills or judgement
The Solution
agai.works diagnoses first, builds you a roadmap second, and leaves the decisions exactly where they belong: with you.
A suite of AI-powered tools, built by a marketing consultant with 30 years of experience, designed to be human-in-the-loop from the ground up. Every tool produces a scored, colour-coded report and a prioritised set of options. Never a black box, and never an autopilot.
A human-curated action plan, not an automated one. The tool surfaces what's wrong and what's possible, you decide what's right for your business
Built for the person actually doing the work: business owner, marketing manager, or an office junior growing into the role, with no large team behind them
A roadmap that helps you upskill at pace. Each report teaches you what good looks like, not just what to click next
Tools that cross-reference each other, so judgement gets sharper the more of the suite you use. It never removes the power from you
agai.works isn't trying to replace the marketing manager or the business owner running their own marketing. It's built to help that person grow into the role faster, augmenting their judgement with a clear, prioritised roadmap, not doing the job for them.
The Suite
One tool live today. A full suite shipping over time.
Measure where you stand, build what's missing, deliver a plan, and keep it on track. Every tool produces a standardised, human-readable output, and every recommendation flows into one Marketing Planner. Built to inform your decisions, not replace them.
Measure
Find out where you standThe Audit Pack
Website Audit
A colour-coded review across 5 dimensions, including AI discoverability. Scored out of 25, with a human-curated, prioritised action plan you can start on today.
Get your free audit →Tone of Voice Audit
Scores how your brand sounds on each page, and how consistent it is across them, on four dimensions of tone. Free to try.
Persona Audit
Shows who your current copy actually attracts, and whether they are the people you want to reach. Name each persona and keep it on file. Free to try.
Build
Define who you are and who you're talking toThe Brand Pack
Tone of Voice Development
Answer a short, guided set of questions and build a tone of voice that sounds like you, not like AI. Refine it as your business changes.
Tone of Voice Guidelines
Your living master document. Every refinement is recorded, and it is ready to share with your board, sales, marketing and customer teams.
Persona Development
Build and refine the personas you sell to: goals, pain points and the words they use. Kept in one master file you can always come back to.
Deliver
Turn findings into actionThe Planning Pack
Marketing Planner
Every recommendation from every tool in one chronological plan. Add deadlines, owners and notes, and send items to your Outlook calendar.
Open your Planner →The Campaign Pack
Campaign Generator
Turns your audit findings, tone of voice and personas into a campaign plan you can review and shape.
Social Media Content Creator
Drafts posts in your tone of voice, aimed at your personas, for you to edit and approve.
Social Media Scheduler
Queues and schedules the content you have approved, so your plan actually gets published.
Maintain
Keep it on trackHow It Works
From confused to clear. You make every call.
Step 1
Tell us about your business
Your website URL, who you serve, and what you sell. A few fields, thirty seconds.
Step 2
The tool does the diagnosis
It analyses a representative sample of your site: homepage, primary navigation pages, and a product or service page, and scores every dimension consistently.
Step 3
You get a scored report
A colour-coded breakdown of what's working, what's broken, and a prioritised set of options.
Step 4
You decide what to action
The roadmap is a starting point, not an order. You apply your own judgement and context to what happens next.
Pricing
Less than a coffee a week for real marketing support
The Website Audit is free today. Need more audits or re-runs? Pro unlocks monthly credits that work across every tool in the suite — including new tools as they ship — with top-up packs available any time you need more.
Free
£0
Website Audit, live now
- 1 free Website Audit per website
- Full 5-section scoring & action plan
- SEO & AI discoverability analysis
Pro
£19/month
+ VAT where applicable
10 credits per month · top up any time
- 10 credits every month, each one a full-depth page audit
- Re-run audits as your site changes
- Buy top-up packs whenever you need more — they never expire
- Credits also work on every new suite tool as it ships, with priority access as each one launches
- Cancel anytime
Want early access to the rest of the suite too? Sign up and lock in 10% off for as long as you stay subscribed.
"I've spent 30 years helping businesses fix their marketing and I've watched a lot of well-meaning marketing managers and business owners get talked into tools that quietly try to do their job for them. agai.works is the opposite of that. It's built to make you better and faster at the job, not to replace your judgement with a machine's. Every report is a starting point for a conversation you have with yourself about your own business, not a verdict."
What people are saying
"Having spoken to you about this several months ago and made some of the amendments you suggested, I can confirm that this makes a huge difference. I had an enquiry via my website recently, and when I asked how the person found me, they said 'ChatGPT search'."
"I've just tried your free tool, Richard Hillier - it's brilliant."
FAQ
Questions you're probably asking
Will agai.works replace my marketing manager or do my job for me? +
No, and that's deliberate. agai.works is built to be human-in-the-loop. The tools diagnose what's wrong and propose a prioritised roadmap, but every recommendation is meant to be reviewed and judged by a person who actually knows the business. Whether you're a business owner doing your own marketing, a marketing manager rebuilding a function, or an office junior new to the role, the goal is to help you build skill and run marketing effectively faster — not to take the decisions away from you.
How does the free Website Audit work? +
Enter your website URL and a few details about your business. The tool analyses a representative sample of your site: your homepage, primary navigation pages, and a product or service page, up to 5 pages in total, across 5 dimensions: first impressions, commercial effectiveness, user experience, content quality, and SEO & AI discoverability. You get a scored report out of 25 with specific, prioritised actions you decide whether and how to take.
How is this different from just asking ChatGPT? +
General-purpose AI gives generic advice because it has no structured framework and no accountability for the result. agai.works uses prompts engineered from 30 years of marketing experience, scored consistently against the same five dimensions every time. Built to inform your decision, not make it for you.
Who is this for? +
Anyone tasked with running marketing without a large team behind them: small and medium business owners, marketing managers, and even an office junior growing into a marketing role for the first time. The tools are designed to build real skill and confidence at pace, not just hand over generic content.
Is the Website Audit tool free, and is it actually live? +
Yes to both. The Website Audit is live now and free to run. Pro, a paid plan giving you monthly credits for deeper, page-by-page analysis, is live now too — and as new tools join the suite, those same credits will work across them, with priority access as each one ships.
What will Pro include? +
A monthly allowance of credits to use across agai.works tools, including focused analysis of any individual page on your site beyond the free audit sample. As more tools launch, they'll draw from the same credit balance, and Pro subscribers get priority access as each one ships.
Your website has a score. Do you know what it is is?
Run your free audit now: it's live, it's free, and the decisions stay with you.
Get Your Free Website Audit →